Master the Digital Marketing Basics β Step by Step
A practical, beginner-friendly course that shows you how to define your audience, craft offers, build a simple funnel, drive traffic, and turn attention into sales.
Curriculum
Six concise modules β watch, apply, and move forward with clarity.
Module 1 β Foundations & Strategy
- What digital marketing is (and isnβt)
- Choose your single clear goal (lead, book, buy)
- Roadmap: audience β offer β funnel β traffic β email β metrics
Module 2 β Audience, ICP & Offers
- Define your Ideal Customer Profile (ICP)
- Craft a value proposition & irresistible starter offer
- Messaging: hooks, benefits, proof, CTA
Module 3 β Website, Pages & SEO Basics
- Hero, proof, offer, CTA: a high-converting layout
- Lead magnet landing page & thank-you page
- SEO quick wins: keywords, titles, meta, on-page
Module 4 β Content & Social Traffic
- Content pillars & a weekly publishing cadence
- Short-form video, carousels, and repurposing
- Organic distribution & basic community strategy
Module 5 β Email & Automation
- Lead magnet delivery + welcome sequence (5 emails)
- Newsletter cadence & simple automations
- List hygiene and deliverability basics
Module 6 β Analytics & Ads Primer
- Set up tracking: UTM, pixels, and dashboards
- Beginner paid ads: creative, audiences, budgets
- Weekly KPI review & optimization loop
A complete starter system in six focused steps.
What Youβll Get
ποΈ 90-Day Content Calendar
Done-for-you calendar with prompts for posts, shorts, and emails.
π SEO & On-Page Checklist
A concise checklist to optimize pages for search in under 30 minutes.
π Lead Magnet Workbook
Guided template to build a high-value freebie that attracts buyers.
βοΈ 5-Email Welcome Series
Copy outlines with subject lines, CTAs, and proof placements.
π£ Ad Creative Swipe File
Hook formulas and layouts for image, carousel, and short-form video.
π KPI Dashboard Sheet
Track traffic, leads, CTR, CPC, CPL, and sales in a simple sheet.
Learners Who Started Here
"The ICP and offer work gave me instant clarity. My landing page now converts!"
β Ava C.
"I finally have a weekly content plan and a working email sequence. Leads doubled."
β Marcus J.
"The KPI sheet makes it easy to know what to fix. Simpler than I expected."
β Priya S.
Join the Digital Marketing for Beginners Course
Everything you need to launch a simple marketing engine β in one place.
- β 6 Step-by-Step Video Modules
- β Templates, Checklists & Swipe Files
- β Lead Magnet + Email Welcome Series
- β KPI Dashboard & Quick-Start Guides
- β Lifetime Access & Updates
Ready to Launch Your First Funnel?
Build your audience, craft your offer, and start generating leads this week.
Enroll Now for $99